At the end of the day the approach we take to each programme of research is designed to give us the most meaningful and actionable outcomes.

We carry out:

  • Accompanied shops
  • Conference groups
  • Consumer immersion days
  • Creative workshops
  • Ethnography
  • Face to face and telephone depth Interviews
  • Group discussions
  • Interactive galleries
  • Personal and media diaries
  • Voxpops

Our tools and techniques have been developed through consumer psychology, humanistic psychology , anthropology, NLP, coaching, management consultancy and training, However, these are adapted to fit the particular cultural norms of different ethnic groups so that participants can get beyond their comfort zones.