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Pernod Ricard: Wyborowa

Qualitative research undertaken amongst Polish vodka drinkers in the UK to understand drinking habits and attitudes to key brands. The purpose of the research to identify where Wyborowa fits in the competitive brand landscape and the potential to market it to Polish vodka drinkers in the UK

“This project gave us a really deep understanding of the Polish community on which to build our marketing plans. Very slick in the execution of the project and intelligent in the insight”.
(Client quote)