Our work is about helping clients understand their ethnic minority consumers.

We are proud of the work that we are doing on:

  • Attitudes and behaviour insight
  • Advertising development and evaluation
  • Brand evaluation and development
  • Customer satisfaction
  • Communications development and evaluation
  • New product development
  • Packaging development
  • Retail environments
  • Staff and management attitudes, needs and training
  • Target market/audience segmentation

Our qualitative and small scale quantitative research programmes cover many sectors.