Specialists in insightful and practical research and consultancy among multicultural and diverse communities.

Find Out How
Jag Poonia

What We Do

We create meaningful conversations between organisations and their racially diverse consumers.

What We Do

How We Work

We collaborate with the best recruiters, market researchers, communications and community experts to bring different cultural and marketing perspectives.

What We Do

Services

Online and offline insight research among diverse communities and harder to reach audiences.

What We Do
Jag Poonia

Jag Poonia

Jag Poonia founded Ethnic Dimension in 1999, driven by a passion for engaging with communities whose voices are often underrepresented. With a keen ability to translate conversations into actionable insights, Jag helps clients make informed decisions that better serve the needs of racially diverse consumers.

Jag’s work emphasises the importance of understanding cultural nuances and how they shape consumer attitudes and behaviours, ensuring that organisations can effectively meet the diverse needs of the UK’s multicultural population.

More about Jag Poonia
Jag and the team at Ethnic Dimension ran our project deftly. Interviews with respondents were conducted with great intelligence and sensitivity. They dug deep, uncovered motivations and reasons for responses and behaviours. The research has been very useful to us; insights and solutions have helped us to look at things differently and do things differently. We have been very impressed by Ethnic Dimension.
Alison David

Consumer Insight Director, Farshore (an imprint of HarperCollins Publishers)