Looking at our work from every perspective is what gives us a buzz and helps us give our clients the best possible solutions

Our keys to producing intelligent, relevant work are:

Passion for discovery…

We are driven by uncovering exactly how cultural and ethnic start points impact on the motivations, behaviour and responses of ethnic minority consumers.

Digging deep for real insights…

We really enjoy digging behind the conversations we have with the people we research so that we get to ‘below the surface’ responses, motivations and needs.

Focus on translation…

Our insights achieve clear, practical and deliverable outcomes for our clients. Otherwise research becomes purely ‘nice to know’ rather than a practical tool that informs decisions.

Challenging continuously and appropriately…

We consistently challenge anything and everything we do to get the best possible outcomes :

  • The research requirements to ensure we get to the heart of the issues facing our clients
  • Our research participants so we truly get beyond what they say to what they really think, feel and need
  • Our assumptions so that our analysis is truly thought provoking, genuine and useful
  • Our methods, tools and techniques so we are always the best we can be

Seeing the trees but not forgetting the woods…

We believe understanding what’s different and what’s the same between communities is important so that clients can see what works across their diverse consumers and where different approaches are needed