There is no denying Britain’s increasingly multi cultural society and that organisations need to make sure that their products and services meets the needs of their diverse consumers. Ethnic Dimension’s experience is twofold - working with Britain’s long established ethnic minority communities and recognising the new emerging communities settling in the UK.
Here are a couple of examples of research we have completed amongst a range of ethnic minority communities:
Case study 1:
Transport for London: Turkish, Albanian, Kurdish, Irish Traveller, South American, Somali
Case study 2:
Attitudes to family diet: Indian, Pakistani, Bangladeshi, Black African, Black Caribbean, Somali, Polish, Turkish